Meet the trainer
Jo Gourley Froome
Jo likes to do things differently.
Her philosophy is to disrupt the patterns of thinking and conventions in order to challenge people to think, learn and do differently. She has a degree in the Philosophy of Mind and specialises in the psychology of creativity in relation to marketing and product innovation as well as communication skills.
An experienced facilitator and instructional learning designer, Jo has worked in sales and marketing in both a client and agency capacity and has worked at board level to design and deliver capability requirements across a wide client base. Jo has worked as a National Sales Manager, Corporate Affairs Manager and also as a Marketing Manager responsible for a portfolio of brands worth over £500 million. Her main sector experience is predominately retail, manufacturing and FMCG and has been responsible for the European Sales and Marketing Learning Team for one of the global top 3 FMCG companies.
Jo has been a learning capability consultant since 2007; coaching individuals, facilitating workshops and delivering key note speeches at large conferences.
Her ever-creative and often quirky approach means the content she designs and the workshops she facilitates make a genuine impact, not just on the day, but in the weeks, months and years that follow.
Jo thrives on the day-to-day energy and diversity her role brings – she still gets a kick from seeing people get that light-bulb moment. Jo’s genuine interest in helping people achieve their personal objectives, means each session is adapted to fit the groups’ needs. Jo is passionate about keeping learning experiences fresh, engaging and results oriented.