How TrainingU delivered learning online, whilst maintaining a strong team connection

Pioneer DJ case study

Pioneer DJ Statistics

  • Established in 1994
  • Pioneer DJ holds an estimated 60% of the global DJ equipment market
  • Over 500 employees
  • Around 55-60% of DJs use Pioneer DJ gear, making it the most popular brand among DJs

Value added by TrainingU

  • Delivered all of the learning online
  • Kept the team connection strong at a time when they weren’t seeing each other physically
  • Delivered Sprint Sessions to meet their needs
  • Delivered training on everything from Excel and Teams to Resilience and Personal Effectiveness

Background

Pioneer DJ, now known as AlphaTheta Corporation, was established in 1994 as a division of Pioneer Corporation.

It quickly gained a reputation for producing high-quality DJ equipment, including the iconic CDJ series of media players and DJM series of mixers, which have become industry standards.

In 2014, Pioneer DJ became an independent company after being sold to KKR, a global investment firm. The company rebranded as AlphaTheta Corporation in 2020 but continues to use the Pioneer DJ brand for its products.

With a strong focus on innovation and quality, Pioneer DJ holds a significant share of the global DJ equipment market and remains a favorite among professional and amateur DJs alike.

Requirements

Bringing Learning Online

Pioneer DJ has worked with TrainingU for some years now.

In the past all training was delivered face to face, but since the start of the pandemic we shifted to working from home, so we brought all learning online as well.

We wanted to continue with training as we see this as an important part of employee development and engagement.

The Solution

Content

TrainingU offered Pioneer DJ a wide range of online training options to meet all needs, from Excel and Teams training to Resilience and Personal Effectiveness.

This also satisfied the company’s desire to keep the team connection strong at a time when they weren’t seeing each other physically, because individuals were able to interact with each other during sessions/break out rooms.

TrainingU provided Pioneer DJ with a variety of options, from whole day training to courses broken up into shorter, more manageable sessions that could be spread across a number of days.

The Benefits & Outcome

Collaborative

By delivering the training sessions in shorter sprint sessions it worked very well during Pioneer DJ’s busier periods.

Feedback

Feedback from employees has been fantastic. Staff are extremely motivated to join training sessions and at times there is a waiting list! This shows how well the training met the requirements.

Staff who have attended the training sessions are showing increased confidence and are putting the skills they have learnt into practise. They are also recommending the training sessions to colleagues.

Recommendation

“It was evident that TrainingU worked tirelessly around the clock during the start of the Pandemic to convert all their training to online delivery, which we are extremely grateful for. Nothing is ever too much trouble for them and they always go over and above our expectations. We see TrainingU as our go-to for all training and we look forward to this partnership continuing for many years to come.”

Sonia Maximin, HR Manager at Pioneer DJ

Associated Courses